This is an advert I’ve just stumbled across on http://bitchmagazine.org/post/every-kiss-begins-with-fear. I don’t know what is more offensive – the mind-staggering sexism behind it, the numbingly shocking acting with extras from ‘Sunset Beach’ or the product that is being sold (an ugly diamond necklace). Please watch:
So next time you perform a flying leap into a man’s arms because there’s a bit of lightning outside, you better hope you’re lucky enough to be ‘surrounded by the strength of his love’ with a gold band and a diamond.
And how wrong is their slogan – ‘Every kiss begins with Kay?’ – that’s right, get your woman a diamond (cos it’s always the man buying it for the woman. The woman is at home, too scared to leave the house because a leaf might blow in her path) and you’ll get a big old smacker. If you get her a really big diamond, you might even get more. Quick fellows, rush! And check the weather report, there’s allegedly a thunderstorm next week.